SMS Audio, LLC, a premier audio headphone and accessories brand from
Curtis “50 Cent” Jackson, announces a strategic licensing partnership
with Reebok. SMS Audio will be Reebok’s official fitness headphone
licensee across Reebok’s global market, with plans for co-branded
headphones to hit the market later this year.
“Reebok brings a unique value to SMS Audio, providing widespread
exposure and access to a new and passionate consumer base, completely
devoted to a fitness lifestyle,” said Brian M. Nohe, president of SMS
Audio. “Together with Reebok, we hope to improve the total fitness
experience by complementing Reebok’s performance-driven footwear and
apparel with cutting-edge audio products.”
SMS Audio will develop a line of Reebok-licensed headphones specifically designed to stand up to the demands required from the wide spectrum of fitness activities for which Reebok manufactures products. The two companies will promote the partnership through a tailored marketing plan designed to reach and engage devout fitness enthusiasts and avid athletes that demand superior performance from their fitness and audio gear.
SMS Audio will develop a line of Reebok-licensed headphones specifically designed to stand up to the demands required from the wide spectrum of fitness activities for which Reebok manufactures products. The two companies will promote the partnership through a tailored marketing plan designed to reach and engage devout fitness enthusiasts and avid athletes that demand superior performance from their fitness and audio gear.
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